Does Chopard jewellery hold value?

Chopard jewellery holds a significant proportion of its value, most pieces resell for less than their original purchase price. Our jewellery resale value report found that Chopard pieces typically retain 45-65% of their original retail price. But how does this translate into actual resale prices, and which Chopard designs are worth considering?

How much does Chopard jewellery cost?

Chopard jewellery prices vary considerably, from delicate everyday pieces to elaborate diamond creations. A My Happy Hearts rose gold and mother-of-pearl ring starts at £1,360, while a Happy Diamonds Icons ring costs £2,590. For a more substantial piece, an Ice Cube white gold bangle starts at £7,490.

Looking at the secondhand Chopard jewellery prices gives a better idea of how these prices compare at resale.

Why is Chopard so expensive?

Chopard is known for its Swiss craftsmanship, high-quality materials and distinctive designs, including the iconic Happy Diamonds collection, where diamonds move freely between two sapphire crystals. Chopard also uses ethically sourced gold, reflecting its commitment to responsible luxury. Together, these factors contribute to its higher prices, although part of what you pay for is the Chopard name itself.

But is Chopard jewellery worth it? If you love the designs and craftsmanship, absolutely. Chopard offers beautifully made jewellery that can be enjoyed for years. However, if you're buying purely as an investment, it's important to be realistic. Most Chopard pieces resell for less than their original purchase price, so making a profit is unlikely. The real value of owning Chopard is in the jewellery itself, rather than its potential for financial returns.

Does Chopard hold its value?

Chopard jewellery holds a reasonable proportion of its value, although most pieces will resell for less than their original purchase price. Our research found that Chopard jewellery typically retains 45-65% of its original retail value, meaning a piece purchased for £5,000 could have a resale value of approximately £2,250-£3,250.

Chopard performs similarly to Bvlgari (45-65%), although it generally retains less of its retail price than Cartier (60-90%) and Van Cleef & Arpels (65-90%). This makes Chopard a recognised brand in the pre-owned luxury jewellery market, particularly for those looking to sell pieces from its signature collections.

The average Chopard piece in our research had a secondary-market resale value of £2,592. Outright cash offers averaged 65% of this resale value, reflecting the difference between the price a piece can achieve on the secondary market and what a dealer may offer for an immediate sale.

Ultimately, Chopard holds value, but it is unlikely to increase in value beyond what you originally paid. Its appeal lies in its craftsmanship, distinctive designs and the enjoyment of owning a piece of luxury jewellery, rather than its potential for financial returns.

Has Chopard increased in value over time?

Our historical data suggests Chopard has improved its resale value retention over the last decade. While this doesn't necessarily mean individual pieces have increased in value, it suggests stronger resale performance over time.

Which Chopard jewellery collections hold their value?

Some of Chopard's most popular collections with the best resell value include Happy Diamonds, Happy Hearts and Ice Cube, which have an established presence in the pre-owned jewellery market. However, how well each piece holds its value depends on its design, materials, condition and buyer demand.

Happy Diamonds

One of Chopard's most recognisable designs, Happy Diamonds is distinguished by its freely moving diamonds. For secondhand pieces, the number of diamonds, condition of the sapphire crystals and overall design can all influence the valuation.

Happy Hearts

The Happy Hearts collection combines Chopard's signature moving diamonds with heart-shaped motifs, often featuring mother-of-pearl or coloured stones. Materials, size and the condition of delicate stone inlays can affect resale value.

Ice Cube

With its distinctive geometric design, Ice Cube offers a more contemporary style. Plain gold and diamond-set versions sit at different price points, meaning valuations need to consider the individual piece rather than the collection alone.

Do Chopard watches hold their value?

Chopard watches retain value on the secondhand market, although most sell for less than their original retail price. Some collections perform better than others, particularly the Alpine Eagle, Happy Sport, and certain L.U.C models, which attract interest from watch collectors.

For example, the Chopard Alpine Eagle 41 (ref. 298600-3001) has an estimated secondary-market value of £7,400, compared with an approximate retail price of £12,680, retaining around 58% of its value.

If you're considering selling, you can sell your watch through our watch specialists.

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Frequently asked questions

Does Chopard jewelry hold value after purchase?

Generally, yes, but not its full purchase price. Our research found Chopard jewelry resale value of 45-65% of retail, depending on the individual piece.

Which is Chopard's most expensive necklace?

The Chopard Happy Clown pendant, priced at £75,400, is the most expensive necklace currently available to buy brand new from Chopard.  

Where can I sell my Chopard jewellery?

We are a preloved Chopard dealer, you can sell Chopard jewellery directly to our specialists. Alternatively, if you'd prefer to keep your piece, we also offer loans against jewellery.

Is Chopard jewellery worth it?

Yes, if you appreciate its distinctive designs, quality materials and Swiss craftsmanship, Chopard jewellery is worth considering. While most pieces won't increase in value beyond their original purchase price, they offer lasting appeal and retain a reasonable proportion of their value on the pre-owned market.