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rolex gmt master ii and cartier baloon bleu watches
Watch Buyers London & online

Sell watch

If you want to sell your luxury watch in London or online, we can offer instant cash today. As a trusted and reliable watch buyer since 1770, we will be able to make you a great offer to buy your pre-owned watch.

Competitive offers
Quick payment
Confidential service
Safe & secure
sell your watch in London & online

How to sell watches

Selling you watch is simple. Get a quote, get your watch to us and receive a final valuation to get cash for your watch.

rolex watch packaging shipping

Getting your watch to us

In person

We welcome walk ins, though for larger collections or rare watches we recommend an appointment. We have three London showrooms and offices nationwide, with private rooms for clients.

From home

Our watch courier options are fully insured in transit, with money reaching you within 24 to 72 hours. For larger collections, a senior valuer can visit you at home.

Rolex datejust being valued with loupe

Valuing your watch

Our specialists assess each watch to give an accurate, up to date loan price, based on resale value rather than insurance value as is standard across the industry. We consider these factors:

  • Brand and model: names like Rolex and Patek Philippe hold their value best
  • Provenance: the box, papers and warranty card increase your offer
  • Condition: damage to the case, dial or bracelet may reduce our offer
  • Market value: auction results, private sales and WatchCharts pricing
  • Age: newer modern watches and rarer vintage pieces are usually valued higher
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  • Fine art
  • Fine wine
  • Classic cars
  • Diamonds
  • Antiques
  • Rings
  • Necklaces
  • Pendants
  • Bracelets
  • Bangles
  • Earrings
  • Brooches
  • Unsure
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  • Tote
  • Crossbody
  • Shoulder
  • Clutch
  • Backpack
  • Top Handle
  • Belt Bag
  • Purse/Wallet
  • Unsure
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  • Rolex
  • Omega
  • Audemars Piguet
  • Cartier
  • Tudor
  • Patek Philippe
  • Breitling
  • Vacheron Constantin
  • IWC
  • Piaget
  • TAG Heuer
  • Jaeger-LeCoultre
  • Chopard
  • Richard Mille
  • Blancpain
  • Girard-Perregaux
  • Breguet
  • Franck Muller
  • A. Lange & Söhne
  • Ebel
  • Longines
  • Zenith
  • Ulysse Nardin
  • Panerai
  • Hublot
  • Unsure
  • Other
  • Cartier
  • Piaget
  • Tiffany & Co.
  • Van Cleef & Arpels
  • Bvlgari
  • Chopard
  • Graff
  • Boodles
  • Boucheron
  • Chaumet
  • De Beers
  • Harry Winston
  • Gucci
  • Theo Fennell
  • Vera Wang
  • Mikimoto
  • Marco Bicego
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  • Hermès
  • Chanel
  • Unsure
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  • Gucci
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  • Dior
  • Bottega Veneta
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  • Fendi
  • Chloe
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  • Balenciaga
  • Unsure
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  • Stainless steel
  • Gold
  • Platinum
  • Silver
  • Other
  • Not sure
  • New or Unworn
  • Excellent
  • Good
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  • Unsure
  • Other

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Brand / signature markings

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Two Rolex watches side by side: a gold GMT-Master II with green dial and a steel Submariner with black dial.
Luxury watch buyer

Why sell watches with us

The best place to sell a watch is with a trusted jeweller or pawnbroker like us. With over 250 years of experience, we are recognised as one of the best watch buyers in London, trusted for our expertise and discretion. Whether you’re looking to sell a Rolex, Patek Philippe, Cartier, or another luxury brand, our specialists provide accurate, market-led valuations and same-day payment.

Brands we accept

Watch brands we buy

Previous examples

Recent watch buys

Explore recent examples of watches we have purchased and see what you may can expect to receive when selling your watch.

Selling Watch Tips

How to sell watches for the highest price

As buyers of second hand watches, here are our top tips to receive the best watch valuation.

Keep original documents & packaging

If possible, keep the original box, receipts, warranty card, and certificates. Buyers will pay more for complete sets with proof of authenticity, making it easier to sell your watch for cash.

Choose a trusted watch buyer

Always sell to an established and reputable watch buyer with a strong track record. Trusted dealers in London provide accurate valuations and ensure you receive the most money for watches compared to unverified online marketplaces.

Maintain condition & service history

A well-maintained watch with minimal scratches and a record of regular servicing will hold greater value. If you’re asking “do I need to have papers to sell my watch?” the answer is no, but having service history can significantly increase the offer.

Consider timing & market demand

Market demand for certain brands and models fluctuates. Selling watches online or in-store during periods of high demand can mean a stronger watch resale price.

customer in watch valuation appointment with member of staff
GET IN TOUCH

Get started

Get in touch with our team for a free quote and start raising money on your luxury assets today. It only takes a few minutes to get started.

sell luxury watches

Frequently asked questions

Everything you need to know about selling your watch.

What watches go up in value?

If you’ve ever asked, “How much is my watch worth?” the answer often depends on the brand, model, rarity, and market demand. High-profile names such as Rolex and Patek Philippe are well known for holding or increasing in value, but we are often asked: Do Tudor watches hold value?, Do Breitling watches hold their value?, Do Omega watches hold their value? and Do TAG Heuer watches hold their value?

Where can I sell my watch for cash near me?

If you’re searching sell watch for cash near me or wondering how to sell watches for cash, we can help. You can visit our London stores for a same-day valuation and payment to sell used watches, or use our secure online service for quick cash offers wherever you are in the UK.

Have you considered a short term loan?

If you only need money in the short term, a loan secured against your luxury assets will release the financial worth stored within them whilst allowing you to retain ownership. Pawnbroking loans can be agreed and the funds can be in your bank account on the same day. Your luxury asset is returned to you when the loan is repaid. Read more about pawnbroking loans now.

Which watch brands don’t you buy?

We don’t buy fashion brands like Michael Kors or Gucci, and we don’t buy smartwatches such as Apple or Garmin.

Who buys second-hand watches near me ?

If you’re wondering who buys second-hand watches near you, we are one of the best watch buyers in London and regularly purchase preowned luxury watches with the convenience of in-store watch valuations or online quotes.

Where to sell expensive watches ?

Where can I sell my expensive watch? If you own a luxury or high-value watch, the best place to sell is with a trusted jeweller or pawnbroker specialising in premium brands. We provide expert valuations and instant payment for watches if you’re looking to sell Swiss watches and other luxury watch brands from Rolex, Patek Philippe, Audemars Piguet, and more.

Where can I sell my watch in London?

Where to sell pre owned watches? London offers many options, from auction houses to private dealers, but if you want speed, security, and fair value, selling directly to us is your best option. As established jewellers and pawnbrokers, we provide expert valuations in our London stores and instant payment once you accept our offer. Selling your watch with us ensures a smooth, professional experience and fair market value.

Where can I sell my watch for cash near me?

If you’re searching sell watch for cash near me or wondering how to sell watches for cash, we can help. You can visit our London stores for a same-day valuation and payment to sell used watches, or use our secure online service for quick cash offers wherever you are in the UK.

What watches go up in value?

If you’ve ever asked, “How much is my watch worth?” the answer often depends on the brand, model, rarity, and market demand. High-profile names such as Rolex and Patek Philippe are well known for holding or increasing in value, but we are often asked: Do Tudor watches hold value?, Do Breitling watches hold their value?, Do Omega watches hold their value? and Do TAG Heuer watches hold their value?

find out more

rare coloured dials rolex watches

What watch brands do you buy?

We buy all luxury watches. Highly sought-after brands we regularly value include Rolex, Patek Philippe, Cartier, IWC, Omega, Tudor, Breitling, Audemars Piguet, Jaeger LeCoultre, and Tag Heuer. We are trusted watch buyers and resellers in London, get in touch to receive a quote to sell your used watch.

What is the best way to sell my watch ?

The best way depends on whether you’d like speed or maximum return. Some sellers choose our watch consignment service, where your watch is sold on your behalf, but this can take longer. Selling directly to us is often faster and still ensures you receive a strong market-based price.

What documents do I need to sell my watch?

When you sell your watch, bring the original boxes, certificates and any recipets to help strengthen the offer. However, if you do not have the original documents, our specialists can still value and buy your watch without the original paperwork.

Should I loan against or sell my watch ?

Both loaning and selling your watch are great options. If you sell your watch, you’ll receive a higher cash amount upfront with no repayments, but the sale is final. Pawning a watch, on the other hand, allows you to borrow against your watch and keep ownership, which can be ideal if it holds sentimental value. Typically, pawning secures 50–70% of the watch’s value, while selling offers more. As both jewellers and pawnbrokers, we can help you decide the best option for you.

Is it worth selling my watch ?

Yes, especially if you own a luxury watch that’s in demand. Whether you’re upgrading to a new model, no longer wear it, or simply want to release some extra cash, selling your watch is worthwhile. However, if you want to keep your watch but need immediate cash, it is worth considering a watch loan. You can loan money against the value of your watch and then once repaid, still get to enjoy your luxury watch.

How much will I get if I sell my watch in London ?

How much can I sell my watch for? If you’re wondering how much is my watch worth, it depends on factors such as brand, model, condition, rarity, and market demand. Our experts regularly value leading watch brands and will ensure you receive a fair and competitive offer. Alternatively, you can sell your watch privately on marketplaces such as eBay to receive slightly more cash, but you will have to manage marketing and customers yourself.

How long does it take to sell my watch and get paid?

With us, you can sell and be paid on the same day. Our process is designed to be quick and straightforward, offering instant watch valuations and immediate payment once you accept our offer during our opening hours and before our payment cut off time.

How can I sell my watch online?

Selling your watch online is quick and straightforward with us. Simply request a valuation through our website by providing details of your watch, such as the brand, model, and condition. Our experts will send you an accurate quote and then either send your watch to us through our insured courier service or visit one of our London stores. Once accepted, you can receive payment in as little as one hour.

Does the condition of my luxury watch impact its selling price?

Yes, condition plays a major role in watch valuation. Watches in excellent cosmetic and working order generally achieve higher watch resale prices. However, even if your watch shows signs of wear, it can still carry significant value. We are watch resellers and therefore service watches prior to sale which can impact how much we can offer you if it hasn’t been services recently. Get in touch with us to find out how much your watch is worth.

Can you sell watches at pawn shops ?

Yes, you can sell watches at pawn shops, and they remain a popular option for quick, reliable transactions. Many people ask, “Do pawn shops still buy watches?” and the answer is absolutely. As a jeweller and pawnbroker, we buy luxury and second-hand watches every day, offering instant valuations and same-day payment to get cash for watches.

Can you sell watches to a jewellery store ?

“Can you sell watches to a jeweller?” Yes absolutely. Selling to a specialist trader or pawnbroker like us is often the most secure and straightforward way to sell watches in London, as we have in-depth expertise in valuing second-hand and luxury watches and are a trusted brand, so you know you’re getting a fair price.

Can you sell a watch without box and papers ?

Yes, you can sell a watch without its original box or papers. Many people often ask us, “Do I need to have papers to sell my watch?” and the answer is no. While having them will increase the value slightly, watches without documentation are still highly sought after and can fetch competitive offers.

Can I sell my watch if it doesn’t work ?

Can you sell old watches? It depends. While a fully working watch will achieve a higher price, non-working luxury watches can still hold value due to their parts/material, brand prestige, and potential for repair. Where can I sell broken watches? Get in touch with us, and our experts will let you know if they are able to offer you a quote.

Can I part exchange my watch ?

Yes, part exchange is an excellent option if you’d like to trade your watch for something new. Many of our clients choose to offset the value of their current watch against another piece of jewellery or watch from our collection. Explore our selection of second hand watches online or visit our London showrooms to upgrade.

Can I get a quote to sell my watch today ?

Can I get a sell my watch instant quote online? Yes. If you’re looking for a sell my watch instant quote, you can visit our London stores, call us, or get an online watch valuation. Our instant watch buyer service makes it easy to get a fast, accurate offer from the comfort of your home.

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our team

Our luxury experts

All our valuation team members enrol in regular training programmes to keep their knowledge up to date, and all valuations are overseen by our senior category specialists.

michael suttons and robertsons staff member

Michael

Head of Jewellery

kris suttons and robertsons staff member

Kris

Head of Watches

rachel suttons and robertsons staff member

Rachel

Head of Handbags

woman in valuation appointment with staff member
LOAN VS SELL

Unsure which service is right for you?

We offer both short term loans against luxury assets and a range of selling options. Use our interactive tool to find the right one for you.