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Gold buyers London

Sell gold

We are confident we can match or beat any genuine offer for selling your gold. We offer a straightforward, no-hassle gold valuation. Unlike other gold buyers, we don’t have a minimum transaction amount.

Gold has risen 12% in the last year.
Competitive offers
Quick payment
Confidential service
Safe & secure
selling gold

How to sell gold

Selling gold is straightfoward. Request a quote, send or bring your pieces to us, and our specialists will confirm a final valuation and send you cash for your gold the same day.

Getting your gold to us

In person

Selling gold is a fast and simple process, as it takes only moments to assess. Visit us during opening hours or book an appointment at one of our London stores to complete your transaction.

From home

Our safe and secure gold courier options are insured up to £20,000 in transit. Send your gold today and we could receive it tomorrow, with a final offer that lets you complete the transaction in as little as 48 to 72 hours.

Valuing your gold

Gold is often straightforward to value, and our specialists weigh up a few key factors against today's pricing:

  • Purity: the carat in the hallmark shows how pure the gold is. 24ct is 99.9% pure, while 9ct is just 37.5%, so the same weight of 24ct is worth far more
  • Type: we buy gold in any form or condition, from coins and bars to old, broken or unwanted jewellery
  • Weight: gold is priced by weight, usually in grams. Any gemstones are assessed separately
  • Spot price: your offer is based on the live gold price on the day
Previous examples

Recent gold buys

Examples of gold we have recently purchased, from coins and bars to fine jewellery.

Pawn or sell gold

Pawn vs sell gold

Buying, selling, and pawning gold have long been popular ways to unlock value. If you want immediate funds and are happy to part with your gold, selling may be best. If you need funds but want to keep ownership, pawning could suit you better.

Tips for selling gold

How to sell gold for the highest price

Sell when prices are high

Keep an eye on the live gold spot price and aim to sell when the market is strong. Even small rises in price can significantly increase your final payout.

Know the purity and weight

Understand your gold’s carat and weight before selling. If you’re unsure, a reliable buyer will accurately test and weigh your items during the valuation process.

Sell to a trusted buyer

Choose a reputable gold buyer with Excellent customer reviews. Established dealers are more likely to offer competitive rates.

Sell gold by post

Send your gold to us

Request a free, secure pack and we will post everything you need to send your gold, insured up to £20,000 in transit. We value it and make you a final offer the same day it arrives.

YOUR QUESTIONS ANSWERED

Frequently asked questions

Everything you need to know about selling your gold.

Who are the best gold buyers in London ?

We’re recognised as one of the best gold buyers in London, known for accurate valuations, fair offers, and discreet service. We buy gold jewellery, from old gold necklaces, to vintage gold rings.

Why sell your gold with us?

Suttons and Robertsons are a specialist gold dealer. We will always offer fair and honest prices to buy your gold and other precious metals such as platinum and silver. We are confident that we can match or beat any genuine offer you have received for a gold loan or purchase.

 

Where to sell gold in London ?

You can sell gold at one of our three London pawn shops; Victoria Street, Edgware Road and South Kensington. We offer secure and competitive services.

What is the best way to sell gold for the most profit?

The best way to sell gold in London is through a reputable gold buyer who offers transparent valuations based on weight, purity, and the live gold price. Selling directly to specialists and selling gold in jewellery shops ensures you get the highest gold jewellery selling rate.

What carat of gold do you buy?

We buy all types of gold including yellow, white and rose of 9ct, 14ct, 18ct, 22ct and 24ct, with or without diamonds or other gemstones. This could be anything from a valuable 18ct gold wedding ring or engagement ring to an unwanted collection of gold jewellery. The price per gram for gold in the UK changes daily, and we always pay according to the live rates.

CaratPurity (%) 24ct 99.9% 22ct 91.6% 18ct 75.0% 14ct 58.5% 9ct 37.5%

What are your gold jewellery selling tips ?

To sell gold jewellery for the best price, weigh your items, know the carat value, and check the live gold rate. Choose a trusted jeweller like us to sell your unwanted gold jewellery safely.

Is it a good time to sell gold ?

Gold prices in the UK remain strong in 2025, making now a good time to sell gold. If you’re considering ‘should I keep my gold or sell it’, we can provide an accurate valuation so you know exactly how much your gold is worth before you sell.

How to sell gold jewellery UK ?

To sell gold jewellery, choose a trusted gold buyer. Bring your items for a professional valuation or use a secure online gold selling service. We make it simple to sell your gold, whether you’re looking to sell a gold ring or a selection of unwanted gold jewellery.

How much gold can I sell without reporting UK ?

In the UK there is no set cash limit on selling gold. However, gold capital gains tax may apply for selling investment-grade gold or large amounts of bullion at profit. Some coins, like Sovereigns and Britannias, are classed as legal tender and are exempt from CGT, while other forms of investment gold may be taxable. For the 2025/26 tax year, you can make up to £3,000 in gains across all assets before CGT applies. To avoid capital gains tax on gold you can invest in smaller unit gold or sell your gold in parts over a longer period of time.

How much can I expect to sell my gold for ?

How much your gold is worth depends on weight, carat (purity), and the daily scrap gold price per gram. Our expert gold buyers provide accurate valuations so you know exactly how much your gold jewellery is worth. How much can I sell a gold necklace for is a questions we hear often. Bring your items in for a free appraisal or get a quote online.

How do I know if I’m getting the best gold price near me ?

We recommend checking the live scrap gold price and comparing quotes. We offer some of the best gold prices based on weight, purity, and market value in London.

How can I sell my gold for cash ?

Selling gold for cash is simple. Get in touch to receive your no obligation quote by filling out our online form or bring your items to one of our London showrooms. Once you’ve accepted your offer, you can receive cash for your gold the same day.

Do you need proof of ownership to sell gold?

If you’re wondering “can I sell gold jewellery without a receipt?” the answer is yes. In the UK, you don’t need a receipt or certificate to sell your gold. For high value gold collections, we may ask for proof of ownership, but this isn’t usually required. Sharing any paperwork you have can also help us offer you the best possible quote.

Do you need ID to sell gold UK ?

Yes, you need ID to sell gold in the UK. Reputable gold buyers in London, like us, require valid identification to comply with anti-money laundering regulations.

Do you get more money pawning or selling gold ?

Should I pawn or sell my gold? If you need short term cash and want to keep your gold, pawning may be the best option. If you’re looking for a permanent solution, selling or consigning your gold may be a better. Read our Pawn vs Sell Gold Guide for more details.

Do you buy Indian gold jewellery?

Yes, if you’re looking to sell Indian gold in the UK, we are one of the best places nationwide. Indian gold jewellery is typically 18ct to 22ct, often higher in purity than other jewellery, making it especially valuable.

Do you buy scrap gold?

Yes. We buy scrap gold of all purities, including broken chains and old rings. Get the best scrap gold prices per gram in the UK based on current market rates.

Can you weigh my gold if I don’t have scales?

Yes. You can bring your items into our London stores, walk in during opening hours or book an appointment and we’ll weigh and value them for you. Alternatively, send them to us using our courier service and we’ll provide an accurate weight and valuation as soon as they arrive.  

Can I sell non-hallmarked gold?

Yes, we buy non-hallmarked gold. Our specialised equipment accurately tests gold purity, ensuring you receive a fair valuation based on the current gold price.

 

Can I sell my gold online UK ?

Yes. We are a London based store and online gold pawnbroker. You can use our free online form and send your items to us for final valuation with our gold postal service. If don’t want to accept our offer, we will arrange for your items to be returned to you free of charge.

Can I sell gold plated jewellery?

We don’t buy gold plated jewellery, as it doesn’t contain enough gold to have resale value. If you’re unsure whether your item is solid gold or plated, we’ll be happy to check it for you.

Can I sell broken gold jewellery?

Yes, you can sell broken gold jewellery to us. We buy scrap gold rings, necklaces, earrings and bracelets. Get in touch to find out how much your broken gold jewellery is worth.

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Get started

Get in touch with our team for a free quote and start raising money on your luxury assets today. It only takes a few minutes to get started.

Resources

Insights & guides

Guide

Pawn versus sell: the pros and cons guide

Our pawn vs sell guide highlights the pros and cons of both and will help you to make decisions. Find out now what the difference between pawn and sell is.

Guide

Sell gold and pawn guide 2026

The pawn gold price per gram in the UK in 2026 is reaching record highs. Our Sell Gold and Pawn Guide will help you realise the value of your gold assets.

Guide

A beginners guide to pawnbroking

Discover the difference between pawning and selling with our guide and find out how you could release your cash quickly.

Guide

Gold valuation guide

Understand the types of gold valuations, why gold value varies, and how we value gold coins, jewellery and bullion before selling or loaning against your gold.

Guide

Jewellery valuation guide

Learn how jewellery valuations work, why prices vary, what influences jewellery appraisals, and the differences between resale, insurance, and loan valuations.

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LOAN VS SELL

Unsure which service is right for you?

We offer both short term loans against luxury assets and a range of selling options. Use our interactive tool to find the right one for you.