Founded in 1798 with their first store in Liverpool, Boodles now and will forever remain inextricably linked to the values of fine design, family and innovation. Unlike some other companies who have watered down their brands in search of reach, Boodles has remained family-owned with a focus on design. We offer Pawnbroking loans against Boodles jewellery, if you happen to have one in your collection, we can help.
Like many jewellery stores at the time, Boodles was also a silversmith and watchmaker. They sold to officers in the Armed Forces and had many other lines of goods. They have had a long-running partnership with the watch brand, Patek Philippe.
Liverpool had become one of the wealthiest cities in the world thanks to its place at the heart of the British trading empire. Exotic goods from around the globe passed through the city and an affluent merchant class emerged. William Wainwright saw a business opportunity and took over Kirk & Co, renaming it ‘Wainwright’.
Having been steered by six generations of the family. Henry (1879) joined the business as an apprentice and worked in the shop until he retired and passed the business to his two sons. Harold and Herbert bought the Boodles business from the executors.
It was purchased from the executors of Mr Boodle and Mr Dunthorne who died, leaving a rather dilapidated but beautifully appointed and well-stocked jewellers who specialised in rare objects, art, silver, jewellery, antiques, special timepieces and gold pocket watches.
Boodles and Dunthorne
The business was turned from one store with good stock into a global icon. It was achieved by a sharp focus and entrepreneurial flair. Every generation, a new member of the family would run the business well and achieve a level of expansion. This was achieved by a diamond focus on design, customer service and good management.
The second shop opened in 1965 and then the third in 1980. The company’s first London shop opened in 1987 which was a crucial stepping stone towards global recognition and expansion.
Bond St Store
Fulfilling a long-held dream, the newly branded business, “Boodles” opened their new flagship store on New Bond Street. This signalled a new era in the Boodle business and it was the beginning of two decades of design partnerships and flagship collections.
- 2008: The Wonderland Collection
The first Boodles Wonderland Collection launches at the Haymarket Hotel in London.
- 2010: The Raindance Ring
Boodles are invited to display the Raindance Ring in the permanent jewellery exhibition of the V&A Museum in London.
- 2014: Greenfire
On Sunday 23rd March 2014 at 9pm, the exclusive world of Boodles was unveiled for all to see in a Channel 4 ‘Behind the Scenes’ documentary from the award-winning producers of ‘Inside Claridges’ and ‘Inside Rolls Royce’. ‘The Million Pound Necklace: Inside Boodles’ follows the creation of an exquisite Emerald Greenfire suite from loose stones to design, creation and launch.
- 2015: Royal ballet
Boodles collaborates with The Royal Ballet to produce ‘Pas de Deux’, a collection of high-end jewellery inspired by the movement and shapes that are formed by two dancers working in partnership.
- 2017: The Poetry of Landscape
Boodles reveals ‘The Poetry of Landscape’, a collection of exceptional jewellery inspired by aspects of Britain’s natural landscape, climatic conditions and seasonal change.
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