When it comes to elite sports, the big watch brands want a piece of the action. To be associated with timekeeping excellence and a world-class sporting event can give luxury watch-makers leverage over their competitors.
At Suttons and Robertsons, our watch experts have been offering loans against luxury watches since 1770 and we specialise in some of the most famous brands in the world if you’re thinking ‘I might like to pawn my Omega’ or get a loan against a Rolex watch. What makes these watches so special is the extreme level of detail in the production process but also the absolute adherence in timekeeping to the ‘nth’ of a second. It’s not a surprise, then, that prestigious sporting events, including Wimbledon and the Olympics, rely heavily on their timekeeping partners.
Boats and Bremont
Bremont is the award-winning British watch brand founded in 2002. Inspired to create and craft pilot’s watches, Bremont build chronometers that are known for precision, reliability and durability.
With their official headquarters located in Henley-Upon-Thames, it will come as no surprise that Bremont is the Official Timekeeper of the Henley Regatta. As well as creating and producing the handmade mechanical stopwatches that time all Regatta races, Bremont has also developed a range of Official Henley Royal Regatta timepieces for purchase.
First Past the Post with Longines
The stakes at Ascot are high. A Season staple, Ascot is timed by Swiss brand, Longines. Founded in 1832, by August Agassiz and his cousins, Longines quickly became established in the US, through Agassiz’s family connections. By 1881, the brand has become linked with horse racing; marketed to book-makers, spectators and jockeys, as well as those behind the scenes at stud farms, Longines had expanded into other supplying New York sports officials. Longines has been named, at various times, as the timekeeper for Formula 1, the International Ski Federation and the Commonwealth Games in Glasgow 2014. The official partner and timekeeper of the International Federation of Horseracing Authorities, Longines keeps time at prestigious horse racing events all over the world, including the Melbourne Cup Carnival, the Dubai World Cup and the Kentucky Derby.
Roger and Rolex
Rolex is a brand that holds its value incredibly well and so it picks its associations carefully. It’s no surprise, then, that Rolex has opted to partner not only with the four Grand Slam tournaments – the Australian Open, Roland-Garros, The Championships, Wimbledon, and the US Open – but also with Swiss tennis superstar, Roger Federer. The first player to win 20 men’s singles Grand Slam titles, Federer represents excellence and the highest of standards in his fields – just like Rolex. With Rolex keeping time at Wimbledon since 1978, it marked the start of the brand’s relationship with sport. Not only has a Rolex watch graced Federer’s wrist in many Wimbledon finals, but the Rolex clock has kept guard over some of Centre Court’s finest match points.
When it comes to pushing the boundaries of what is humanly possible, it seems as if Omega is at the forefront. Founded in 1848, the Swiss watchmaker’s Speedmaster model has featured on all of NASA’s manned missions – including the US’s six moon landings.
On Earth, Omega places its focus on faster, stronger, higher and has been named as the official Olympic timekeeping partner 28 times. If you have an Omega that you would like a loan on, you may even have an Omega that has a connection to one of Omega’s Olympic Games, Youth Olympic Games and Paralympic Games. In addition to precision time-keeping for events, Omega has been the driving force behind the timekeeping equipment that is used by many athletes. Currently, Omega is an Olympic Games’ Worldwide Partner until the 2032 Olympic Games and Paralympic Games and has released the Seamaster Diver ‘Tokyo 2020’ to mark the Games. A 42mm case, Co-Axial Master Chronometer Calibre 8800, with a blue ceramic bezel ring and white enamel diving scale, the Seamaster’s caseback showcases a Tokyo 2020 Olympic Games emblem on sapphire crystal.
Omega’s history can be traced through the Olympic Games’, with their first connection dating back to the 1932 Los Angeles Games. Omega sent one Swiss watchmaker with 30 split-second chronographs and a precision partnership was born.
As Rolex has witnessed Centre Court’s finest moments, so too has Omega measured some of the most important moments in modern sporting history – and sometimes modern social history, with Omega timekeeping Jesse Owens’ four gold medals at Berlin’s 1936 Games, under Hitler’s watchful stare. By 1952, Omega was timing athletes’ performance to a hundredth of a second, while it was Omega’s development of the Omegascope that brought figures to our small screens, giving us sport in real time. While it might seem normal to modern viewers, in 1964 it was game changing. As time became more finitely measured, it seemed that losing even a split second was too much and Omega developed the touch pad that let swimmers stop their own clock from Mexico City 1968 onwards. By London 2012, Omega timekeeping was measured in millionths of a second; it is this precision that could mean the difference between a place on the podium – a medal – and nothing.
What can be over in the blink of an eye is actually being measured to the highest standards in chronology by some of the finest watchmakers on the planet. With a best loan offer for your Rolex or your Omega on the table, you stand a sporting chance of turning your investment into an instant cash loan with Suttons and Robertsons, London’s prestige pawnbrokers.