Rolex – how can we know both so much and so little about this iconic watch-making brand? While Rolex is eager to share endless details about the composition and technical spec of their watches, there is a certain mystique that surrounds this Swiss company.
At Suttons and Robertsons, we have been providing buy, sell, loan services against watches since 1770 and so witnessed the birth and growth of this giant of chronology. We have tracked and traced the many different models, versions and variations over the years to see what’s new and what’s changing, so that you can count on the best offer when you come for a quote. As well as instant cash loans against your luxury Rolex, we also buy if you are ready to sell your Rolex. So that we can give you an expert valuation, we constantly monitor what’s happening with the major luxury watch brands. Rolex is no exception.
What’s fresh in 2021
1. Rolex Cosmograph Daytona Oystersteel M116500LN
This is Rolex; we might as well start at the top! The Daytona is placed at Rolex’s top end, but let’s not overlook it for the sake of its sheer excellence and worth. It is just too stunning to ignore. Maybe not vintage but still graced with flashes of the same glitter that saw Paul Newman’s Daytona fetch 417.8m at auction in 2017, the Rolex Cosmograph Daytona Oystersteel could just be the investment of a lifetime. The Daytona is the most advanced chronograph Rolex has ever produced, with key details that set it head and shoulders above other timepieces. Created to adorn the wrist of the racing driver as they zip around the iconic Daytona (or Le Mans) track, the Daytona’s bezel is engraved with a tachymetric scale for measuring average speeds of up to 400 miles per hour. This is no ordinary race timer. As robust as it is reliable, the steel that makes up the bracelet – Daytona’s Oystersteel – has been developed by the brand. Known for its resistance to corrosion, Rolex’s 904L Oystersteel is used in the aerospace and chemical industries – which further underlines the materials credentials. In addition to its strength, it polishes well and maintains a high shine finish. A watch. An investment. A work of art.
2. Rolex Submariner (2020)
To the untrained eye, 2020’s release of the new 41mm Submariner might not have offered the same shock value of the brand’s last new model, 2012’s Sky-Dweller, but there’s more to this updated Sub than meets the eye. To launch anything in 2020 was a feat in itself, but the new Submariner includes quite a few tweaks that the 1mm addition fails to mention. The first changes since 2008, it is a bigger watch by 1mm, but it is also a much more powerful watch. The new 3230 calibre means that the power reserve is up to 70 hours, which is an increase of around 50 per cent.
3. Rolex Day-Date 40 18ct Everose gold 228235-0003
If any watch could be described as delicious, then it would have to be the Oyster Perpetual Day-Date 40 in 18 ct Everose gold. The first watch to spell the day on the week out in full at its 1956 launch, Rolex tantalises with a chocolate, diamond-set dial and fluted bezel, with a President bracelet that was created just for this watch. The Oyster Perpetual Day-Date 40 in 18 ct Everose gold is, as Rolex states, ‘worn by more presidents, leaders and visionaries than any other watch’. Powerful.
4. Rolex Oyster Perpetual 36 (2020)
A Rolex rainbow! The Rolex Oyster Perpetual 36 comes in five differently coloured dials, which seems to be a world away from Rolex’s more sombre approach to watch design. In red, yellow, pink, green and light blue the Oyster 36 might feel like a recent departure for the brand, but they are following their own precedent. Back in the heady days of the early 70s, Rolex’s ‘Stella’ dials were bright, brash and hard enamel. Unsurprisingly, Stellas are both hard-to-find and keenly sought-after. If you are looking for something more light-hearted from Rolex and have got an eye for the long-game, the rainbow Rolex Oyster Perpetual 36 could be the investment for you.
5. Rolex Explorer II
Last but by no means least, 2021 belongs to the Rolex Explorer. Going back to basics with the Explorer, the brand made changes to both the look – think two-tone- and the size with the Explorer eschewing the 39mm for its more natural 36mm. It just makes the watch easier to wear. It doesn’t catch on a shirt cuff or need to be worked around; in fact, the Explorer works around you. With 70 hours of power reserve and a fully lume, glossy dial, it’s 2021’s shining star.