It’s such a simple concept – bring two Swiss watchmaking giants from opposite ends of the scale together for a collaboration and then watch the queues at Swatch shops all over the world go around the block.
London Swatch stores were overwhelmed, with the Carnaby Street branch closing within 30 minutes of opening and just 10 lucky customers getting their hands on a MoonSwatch. Swatch stores heralded the release of the ‘MoonSwatch’, a collaboration between Omega and Swatch, based on the Omega Speedmaster on 26 March 2022. Retailing for £207, the watch is already available to buy on the pre-owned market for over £2500 on Chrono24 and in excess of £3,000 on eBay.
What Does the MoonSwatch look like?
This is the first time that Omega and Swatch have opted to work in a design partnership and follows the trend for high street labels to link up with luxury brands. It has ensured the creation and development of highly innovative and creative pocket-friendly products that fans go wild for.
With the MoonSwatch collaboration, Omega has spoken of paying tribute to Swatch for the role the brand played in reviving Swiss watchmaking as the use of quartz seemed to threaten the industry. It’s also the opportunity for Omega to realise its more playful side and use bright colours that might not traditionally wit well with Omega consumers.
Looking to space for inspiration, the collaboration features eleven Swatches, with different colour combinations that represent a planet in our solar system as well as the sun and moon.
Mission to the Sun has a bright yellow case with a golden-yellow brushed dial and a white Velcro strap and index/bezel, while Mission to the Moon has a black dial and Velcro strap with a light grey case. The Venus model has a white dial in a pastel pink case and Velcro strap while Neptune’s model is a deep navy-blue dial and index with a light blue case and a black Velcro strap.
The Swatch x Omega MoonSwatch collaborations are all made from BioCeramic, which is a unique material that is made from a mix of two-thirds ceramic and one third a castor-oil derivative.
Apart from some non-standard Omega Speedmaster colours in the mix, it’s tricky for even a Moonwatch aficionado to spot the difference. The MoonSwatch has the typical Speedmaster subdials which work as they should, the tachymeter scale and asymmetrical case. The MoonSwatch logo sits alongside the Speedmaster logo and the hands and hour markers include glow-in-the-dark superluminova.
Believe the hype. The Omega and Swatch MoonSwatch collaboration was so popular it sits alongside iconic Apple’s first iPhone launch in 2007.
Queues snaked around Swatch stores in London, Delhi, Amsterdam, New York and Singapore as watch fans and smart investors tried to get their hands on the MoonSwatch. Affordably priced, the launch was limited and successful, but there are plans to make the MoonSwatch more easily available.
New shipments are en route to stores and Swatch is planning to sell MoonSwatches online in the near future.