How to Spot a Hoax Hublot

Why is Hublot the focus of so many counterfeits – and how can you learn to spot a real Hublot watch from a fake?

Hublot Geneve was founded in 1980 by Italian, Carlo Crocco. Bringing together diverse Italian design with Swiss watchmaking, Hublot produces a wide range of styles, using varied materials that sets them apart from the crowd – and it is the wide selection of models that they are known for which is also responsible for the high number of counterfeits Hublot on the market.

Buying Hublot doesn’t need to be a game of chance. At Suttons and Robertsons, our experts have both a keen eye and a thorough system that will identify a fake Hublot. If you have a Hublot that you are thinking about pawning or selling, then take a quick look at our guide or bring your watch in to be valued by one of our expert loan valuers.

Hot Hublots

Hublot is quite unlike any other watch manufacturer. This is a brand that puts its time and energy into creating as many different options as possible. They do this so that the wearer will be able to find a Hublot that speaks to them and captures their personality. A brand that wants to set itself apart from the other Swiss watch manufacturers, it does so by creating watches with creative flair, differing designs and interesting materials and it is these differences that help Hublot to hold its value.

Serial Numbers

Every single Hublot watch will have a uniquely different serial number on the case back – and this is the most likely place our expert valuers will start when giving an asset valuation for a pawn loan or purchase offer. Hublot serial numbers are universally 6 or 7-digits long, and it is very clearly engraved on the watch. This serial number must match the serial number that is printed in raised characters on the original warranty card. This means that including the warranty card is essential to any Hublot valuation as it is one of the main sources of authentication.

Model Number

As with serial numbers, Hublot model numbers are marked on the warranty card in clear, raised printing. Hublot designates a very specific model number for every style of watch made and it sets out the design detail of every model.

Here’s a quick breakdown:

  • The first three characters set out the size, watch family and style
  • The next two letters reveal the case materials
  • The next three characters refer to the dial
  • The final two characters (letters) refer to the attachment or strap.


Hublot’s materials policy seems to be ‘the more, the merrier’, using ceramic, rose gold, sapphire, ‘magic’ gold and carbon fibre in their watch – and that’s naming only some of the materials used. While dials are usually made of brass, Hublot’s philosophy of the ‘art of fusion’ can mean that dials are made of carbon fibre or even materials, such as denim.


Not associated with many of the luxury brand watches, Hublot is not afraid to use rubber in its watches. When it comes to straps, each and every Hublot has rubber of some sort in its strap. Favoured for its comfort and durability, a real Hublot with a leather strap will have a rubber base underneath.


Hublot has put a lot of thought into their screw settings and this is especially evident with the Hublot ‘Big Bang’ watch. The Big Bang design features round bezels that connect to the watch with six ‘H’ screws, with the screws taking the shape of a rounded letter ‘H’. The screws are spaced evenly apart around the round bezel to reinforce the idea of a ship’s portal – or porthole. This is integral to the Hublot design as ‘Hublot’ translates into the French word for ‘portal’.