Emma Raducanu set Arthur Ashe Stadium alight with her historic US Open win on Saturday 11 September 2021, but Emma’s win is just the start for her. As well as a million-dollar plus pay check, Emma will have to work her way through a long queue of brands who want to work with her. It seems, however, jewellery brand, Tiffany and Co, got there first.
While the crowd and the television-watching millions gasped at many of the shots that both Emma and Layleh Fernandez fired over the net at each other, it was hard to miss Emma’s added sparkle. That sparkle is totally down to Tiffany.
Tiffany Jewellery Worn By Emma Raducanu at the US Open Final
What makes Emma Raducanu so enchanting lies in her ability to demonstrate absolute nerves of steel while wearing the sort of Tiffany jewellery that most 18-year-old girls could only dream of. With reports of a deal signed with Tiffany and Co, Emma certainly hit the ground running with her appearance in the final. With a value that totalled over £25k, Emma was dazzling.
Sporting £4,500 Tiffany Victoria pearl and diamonds earrings, a white gold ring from the Tiffany T1 collection, valued at £3,275, a £2,750 cross pendant and a £17,100 Tiffany T1 diamond hinged bangle that danced on her arm just below her wristband, Emma would appear to be a brand ambassador that Tiffany could be proud of.
The British tennis player, from Bromley in Kent, is the first British woman to win a grand slam in almost 45 years, but she is the first player ever to progress to the final of the US Open as a player who came from the qualifying rounds.
Miss Raducanu then swapped her pearl and diamond earrings for a £2,925 gold pair from the Tiffany City Hardwear collection for a press conference and photo opportunity that flashed around the globe.
Keeping Tiffany Relevant
Tiffany and Co work hard to stay current in today’s popular culture and it would seem that they have succeeded with this superlative strategic partnership -yet to be confirmed by the brand.
The Tiffany brand is so deeply connected with the 1960s that it could be tempting to overlook their modern credentials, however their edgy collection – Tiffany City Hardwear – does ensure that the brand is bang up to date. Inspired by New York City, City Hardwear focuses on the idea of balance and tension with smooth lines and industrial shapes.
Buy Pre-owned Tiffany Jewellery
Nike has already witnessed the impact of the ‘Emma Effect’, with her yellow sun visor sold out everywhere, but Emma Raducanu’s jewellery has caused an enormous buzz online. Securing your Tiffany pieces may become tricky in the light of Emma’s exposure – especially in the run up to Christmas- but, at Suttons and Robertsons, we have a stunning selection of pre-owned Tiffany jewellery that means you can leapfrog the inevitable waiting lists.
Loan Against or Sell Tiffany Jewellery
If you would like to sell your Tiffany jewellery or get a loan against your Tiffany jewellery, contact us or call in today at one of our London stores or visit us online for a fast, accurate estimate.