One of the only good things to come from lock down has been to show us that for a business to do well in the modern age, it needs to change. Many in the jewellery trade operate in the same way they did when they founded in the 19th century. Now we see that not only do you need a website, mailing list and the like, you need to be open to change. Here we highlight a well-known example, that is still going strong in the modern age.
Founding in 1766
Christie’s, the world’s oldest fine art auctioneer, has sold fine art, furniture, jewellery and wine since James Christie conducted the first sale in London on 5 December 1766. Ever since Christie’s has continued to provide the perfect backdrop for the sales of the world’s finest collections and greatest works of art before their auction. Christie’s moved to its global headquarters at 8 King Street, St. James’s, in 1823, still its London headquarters today.
Now they operate in 48 countries with 10 sale rooms as well as operating a robust online trading platform. They show that by combining the trust of an age old company with modern technique you can do well. They have experts who know the markets, products and client but also have access to a global customer base.
Worldwide customer base:
It is not surprising that more and more people in many countries like china and japan are turning to the ageless value that can be found in art, watches, jewellery and antiques. The Chinese have always sought other store of wealth than the bank as many we’re born into a life where banks were less than reliable. At christies in 2017, 1/5 of the new art buyers came from china. If you are looking to sell internationally, they can help.
If you run a jewellery or watch business. It is likely you are always seeking new customers. Christies has a permanent private sale vehicle called the watch shop. You can sell you items through them to a global market and gain the benefits of having their experts inspect the watch and vouch for it. Many of us don’t have access to the customer base they do, so offering a few of your watches by them can be a boon.
In spite of the virus the market for luxury goods has never been higher. Recently some friends in the trade sold a tiara in auction at Christies. It sold for £17,000 which was a lot higher than if they had sold it to their regular customers. The world of business will never be the same but the ones that do well in this changed business landscape are the ones that can change with it.
Right now is a very good time to buy and Suttons and Robertson’s offer auction finance so you can lend against the items you buy, if it is art, gold, diamond or watches.